Writing

Notes on leading design at enterprise scale.

Field notes, frameworks, and points of view on research, accessibility, stakeholder alignment, and designing with AI. Every piece opens with a short summary, so you can get the point in under a minute and decide whether to read on.

  1. Your usability tests can’t see the users who already left

    Accessibility failures rarely show up as complaints. They show up as absence: people who work around your product so completely that your research never meets them.

  2. Designing an exit flow that gives people a reason to stay

    An exit flow isn’t a form to close out. It’s the organization’s last chance to listen, and designing it that way turned a compliance task into a retention tool.