The Challenge:
Change the process of prototype development and presentation in order to more effectively communicate the behaviors and interactions of our application designs.
The Opportunity:
For a long time, like many teams, we were creating stagnant prototypes for interaction design. This resulted in a few problems, such as developers not implimenting the desired behaviors and not being able to properly communcate the ideas to shareholders and clients. The main problem though, was that that we couldn't offer a proper expereince when presenting our comps. What makes interaction design unique is just that, it's interactive. We weren't offering any feedback and we were missing out on creating a stronger emotional effect with our work.
The Solution:
Change the process of prototype development and presentation in order to more effectively communicate the behaviors and interactions of our application designs.